Sarah Burke
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  • commented on Thoughts on Storytelling 2014-07-31 11:22:02 -0600
    Interesting post!
    I think that Storytelling has the power to connect people to a business in ways that no other method can. Of course, it’s hard. It means thinking in abstract terms, it mean taking chances, it means being vulnerable – but it’s exactly all of these things that people are looking for. People want to feel a connection with a business, to know that there are good people, real people, behind it and that the world isn’t all cold, harsh data and finance.
    I recently wrote a blog on the art of storytelling in marketing, and I scoured the internet for examples too. I haven’t been so thoroughly moved by marketing since I started working in this industry.