• Photograph by Pete Ellis/DRAWGOOD.COM

Time to leave GDP behind

Great article from Nature on how it's time to drop the Gross Domestic Product as a measure of success and adopt a new metric.

"GDP measures mainly market transactions. It ignores social costs, environmental impacts and income inequality. If a business used GDP-style accounting, it would aim to maximize gross revenue — even at the expense of profitability, efficiency, sustainability or flexibility. That is hardly smart or sustainable (think Enron). Yet since the end of the Second World War, promoting GDP growth has remained the primary national policy goal in almost every country"


Connect upstream.